RCA Engine: The story of a startup
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At the RCA, interdisciplinary collaboration is not a module — it is the foundation. Students from different programs, countries, and disciplines work together, and sometimes what starts as a classroom project becomes something much bigger.
In this webinar, you will hear directly from the people who lived it: the founders of Green Violence, a graduate collective that won the Emerging Practice Food Action Award 2025, and Blue Lin, Interior Design alumna turned co-founder and CEO of DayBrew.AI. Two stories. One ecosystem.
April, 30th 2026 | 3:00 PM CEST
Free Live Event
How interdisciplinary collaboration at the world's #1 design university becomes a real-world company
Where ideas become companies
Event details & Speakers
The RCA model
how the cross-college challenge works in practice
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From project to practice
the story of Green Violence and DayBrew.AI
Career pathways
how the RCA ecosystem prepares students for a global market
Q&A
ask the founders directly
Yutong Zhu
Design Strategist & UX Researcher
BIO
Guannan Liu
Innovation Design Engineer
Archana Prasad
PhD Researcher
Event details
Why Royal College of Art?
Ranked the world's #1 art & design university for ten consecutive years, RCA brings together an international community of creatives shaping the future through research, experimentation, and collaboration with industry.
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The stories: from RCA to the world
Green Violence | Ecological Practice
What happens when an information designer, an environmental architect, and a contemporary curator work together? At the RCA, it becomes an award-winning ecological practice.
Green Violence is a graduate collective founded in 2025 by Vedika Kushalappa, Claudia Lehmann, and Sejal Dalvi, three students from different programs who met through the RCA's cross-college challenge. Working at the intersection of food systems, land use, and design, they developed a research practice rooted in wetland farming and regenerative food culture. In 2025, they won the Emerging Practice Food Action Award by Climavore x Jameel: one of the most significant recognitions in ecological design.
DayBrew.AI | AI Brand Operating System
What if a brand could think for itself? DayBrew.AI is an AI operating system that helps consumer brands manage identity, messaging, and creative direction — at scale. Built by an RCA alumna who first explored AI and neuroscience at the AcrossRCA module, DayBrew.AI turns a student experiment into a working product used across three continents.
Gooey.AI | Rapid AI Deployment for Global Agriculture
Founded in 2022, Gooey.AI is an orchestration platform that builds multilingual, model-agnostic AI workflows designed for real-world impact across agriculture, culture, and health. Unlike platforms focused solely on model novelty, Gooey prioritizes deployment in low-connectivity and low-resource language contexts, powering over 1.5 million workflows via WhatsApp, IVR, and web. For co-founder Archana Prasad, Gooey serves as an applied research site for her PhD at the Royal College of Art, where she explores how AI infrastructure shapes cultural agency and ensures that technology translates into improved lived conditions for global communities.
Moderator
Dr. Spyros Bofylatos
Tutor, Design Products MA — RCA
Green Violence — MA 2025
🏆 Emerging Practice Food Action Award 2025 — Climavore x Jameel
Vedika Kushalappa
IED
Claudia Lehmann
Environmental Architecture
Sejal Dalvi
CCA
DayBrew.AI
Blue.Lin
Co-founder & CEO, DayBrew.AI — Interior Design MA 2023